Wednesday, November 20, 2013


11:30 am - 1:30 pm


Cherokee Town Club
155 West Paces Ferry Rd, NW Atlanta,GA.30305


The Innovation Imperative


Stephen Swicegood, Gensler


45 Members advance; $55 Members at Door; $65 Non-Members


Nov 15; Lisa 404-766-1632, ext 25;

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The Innovation Imperative – Stephen Swicegood 2013 (BIO)

Why Workplace Strategy and Design are More Important than Ever

 Thomas Friedman’s new book That Used to be Us: How America Lost its Way in the World We Invented describes the challenges businesses face today:

  • A hyper-connected, interdependent world that connects, competes and collaborates across borders; everything is speeding up
  • Average is over; the middle-skill/high-wage jobs are gone overseas; in this new world, work will consist of service jobs that have to be local, like hair dressing and auto repair, or creative, non-routine work
  • Startups know how to start, but not how to scale; legacy companies know how to scale, but not how to start

For many large companies that IFMA members are involved in, the focus has turned from ‘footprint and finance’ to creating innovative brand and customer experiences.  These companies are discovering that their old ways of thinking about people and workplace and real estate aren’t aligned with the new emphasis on innovation.

To do their jobs more effectively, IFMA members need to understand the innovation imperative, particularly the ways that facilities can drive innovation, through:

  1. Engagement – to be innovative, people need to be engaged; the work environment plays a big role in driving employee engagement
  2. Well-being – to be engaged, people have to feel well; the work environment is increasingly known to be a major factor in employee well-being
  3. Purpose – the spark of innovation comes to life when employees believe that what they’re doing has a purpose beyond just making money.  The workplace can be a powerful medium to express a company’s purpose.

Core Competencies:  Real Estate/Human and Environmental Factors/Planning and Project Management

RE: Cherokee TCC

Men are not required to wear a jacket, but a tucked collared shirt, turtleneck or mock turtleneck, and closed toe shoes. Women are permitted to wear casual attire which includes pants, dresses, skirts, blouses, sweaters, or collared shirts. Men and women are allowed to wear neat jeans, defined as jeans being free of holes or frayed ends, and Bermuda type shorts. Flip-flop type shoes are not allowed.

Free Valet Parking – No tipping – cell phones off, please


Bookings are closed for this event.